Gunni’s (pronounced goo-nees) began in Reykjavik, Iceland, with one simple problem: finding truly healthy treats for a beloved puppy.

Gunni Sigurdsson, born and raised in Iceland, understood the nutritional value of the fish he grew up eating. Iceland’s cold, clean waters produce some of the purest fish in the world, naturally rich in nutrients and free from unnecessary additives. He believed his dog deserved those same benefits.

So he started in his own kitchen. Using traditional Icelandic methods and geothermal energy, Gunni hand-folded and air-dried fish skins to create simple, wholesome treats. Word spread quickly. What began as a treat for one dog became a local favorite among fellow pet owners.

In 2022, we introduced Gunni’s Taste of Iceland to the U.S. market with a clear mission: bring pure, Icelandic products to pet parents who care deeply about quality and sourcing. Today, Gunni’s is distributed in more than 1,000 independent pet retailers across the United States and Canada.

We are proud of that growth, but our focus remains the same as it was in the beginning. Simple ingredients. Responsible sourcing. Products we confidently feed our own pets.

NOTHING FISHY ABOUT RESPONSIBLE FISHING!

At Gunni’s Taste of Iceland, we believe our process matters just as much as the products we make and the pets we serve. Every decision starts with intention, from sourcing to production, so you can feel good about what you’re giving your cats and dogs.

We partner with the best suppliers in Iceland, all of whom follow the same rigorous sourcing standards. Our fish are sourced in accordance with Iceland Responsible Fisheries (IRF) guidelines, which set strict requirements for sustainability, traceability, and responsible fishery management.

IRF certification ensures full transparency through verified documentation and promotes environmentally focused practices that protect marine ecosystems and support responsible community standards. We are fully aligned with these principles and committed to preserving the waters that make our products possible.

Because when it comes to pets and our planet, shortcuts are not an option!

WORKING WITH THE EARTH, NOT AGAINST IT!

Iceland’s unique landscape, shaped by seasonal glacial melt and ongoing volcanic activity, creates ideal conditions for renewable energy production. Hydropower and geothermal energy are abundant across this “land of fire and ice,” providing clean, sustainable power on a national scale.

At Gunni’s, our products are produced using Iceland’s renewable geothermal and hydroelectric energy, resulting in a low-impact, zero carbon emission process. By choosing Gunni’s, you are supporting sustainable production, responsible energy use, and environmentally conscious sourcing.

It is a simple choice that supports cleaner energy, sustainable fisheries, and a healthier future for the next generation of pets and people.

THE ICELAND ADVANTAGE

Iceland’s unique combination of glacial melt and geothermal activity allows the country to run on nearly 100% renewable energy through hydropower and geothermal systems. That clean energy supports the production of our products, helping reduce environmental impact while preserving the natural resources that make them possible.

Iceland is consistently recognized as one of the cleanest and most environmentally responsible countries in the world. These natural advantages directly support:

  • Clean air that promotes overall wellness for pets and people
  • Pristine, cold waters that sustain healthy fish populations
  • Geothermal heating processes that reduce reliance on fossil fuels
  • Low pollution and reduced carbon emissions
  • Responsible fisheries that protect marine ecosystems and long-term sustainability

TRACEABILITY YOU CAN 
COUNT ON

Traceability is at the core of what we do. Every batch of fish and fish skins we use can be traced back to the exact fishing grounds where it was caught in Iceland’s cold, clean waters.

Through documented catch records and regulated supply channels, we maintain clear visibility from harvest to processing to finished product. Iceland’s strict fisheries management system requires detailed reporting at every stage, allowing us to verify origin, species, and handling practices with confidence.

That level of transparency matters. It ensures accountability, protects quality, and gives you a clear line of sight from the ocean all the way to your pet’s bowl.

DISCOVER THE GUNNI'S DIFFERENCE

We invite you to explore the benefits of our tasty treats that your furry friend will love.